Archive - Bleats

Going gaga over Labubu

The world’s hooked on Smiskis, Labubu, and Sonny Angels; a new pop culture buzzword is here; and Kai Cenat’s redefining what it means to dominate…

Feb 10 •

BBH Culture Studio

November 2024

Bleats in the wild: Pitch-A-Friend 👩🏻‍🤝‍👩🏼

First, we explored China’s Marriage Market.

Nov 29, 2024 •

BBH Culture Studio

October 2024

Hand me a Dumbphone 📞

People are simplifying their phones; men are using flight time to completely disconnect as a form of detox; and Chick-fil-A is launching a streaming…

Oct 25, 2024 •

BBH Culture Studio

September 2024

Black Myth: Wukong's Takeover 🎮

Streetwear gets remixed; Love and Deepspace strikes gold with its community; and what’s all the rage with the new Black Myth: Wukong?

Sep 20, 2024 •

BBH Culture Studio

August 2024

No crash, just hard-hitting health hype 💪

Sashiko Gals are shaking up sports fashion; Gen Z's wellness obsession just got a caffeinated kick; and how are sari-sari stores still thriving in this…

Aug 23, 2024 •

BBH Culture Studio

July 2024

Submit your CVs for a job in Roblox 📝

Get paid to go to work on Roblox; AI Candidates are running for office; and “Gigachads” are taking over social media and cosmetic procedure rooms.

Jul 29, 2024 •

BBH Culture Studio

No frills, just off-the-rail takes 🎢

An exclusive with the Parents of China’s “leftover” adults, and their perspective on the marriage market; Merch’s shift in definition and what it takes…

Jul 1, 2024 •

BBH Culture Studio

June 2024

Swiping left on swipe culture 🙅🏻‍♀️

The first ever Band Tee Exhibition, fostering subcultures in Singapore; The resurgence of puzzles with Gen Zs; Hal Baddie connecting cultures with her…

Jun 11, 2024 •

BBH Culture Studio

May 2024

Lines that got anime fandoms HOOKED 🪝

Meet K-pop’s latest sensation - Plave; TikTok music reshaped anime fandom experiences; Chinese Gen Zs are going all-in on...

May 17, 2024 •

BBH Culture Studio

Romancing pixels with Otome Games 👾💖

Coach is having its comeback moment; Otome games are dominating China’s mobile gaming market; Valorant’s recent collab song with XG got us all hooked 🪝

May 6, 2024 •

BBH Culture Studio

April 2024

Anyone got some Sexy Water?🍹

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Apr 12, 2024 •

BBH Culture Studio

March 2024

An app that's cooler than TikTok!? 🫢

AI has an Achilles heel, and it spells good news for travel planners; Pinterest is the new Gen Z app of choice; and the Apple Vision Pro is finally…

Mar 22, 2024 •

BBH Culture Studio

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