Bleats in the wild: Pitch-A-Friend 👩🏻‍🤝‍👩🏼

First, we explored China’s Marriage Market. Now, we’re out here pitching our friends for hot dates. Bleats In The Wild is where we leave the barn, get closer to the action, and unpack the cultural phenomena shaping our world.

ATTENTION PEOPLE WHO ARE DONE WITH DATING APPS

There’s a fresh way to connect: 'Pitch-A-Friend' night is an event to meet, mingle, and maybe even make a match.

NOT JUST ABOUT SCORING DATES

We found a different side to the phenomenon — one that’s less about romance and more about the deep bonds between friends.

The trend highlights a growing desire to celebrate other sources of love in our lives that can be equally nourishing.

FRIENDS FANS SAY IT BETTER

Learn how to nurture the best pitcher of your brand. Dive deeper here.