Swiping left on swipe culture 🙅🏻♀️
The first ever Band Tee Exhibition, fostering subcultures in Singapore; The resurgence of puzzles with Gen Zs; Hal Baddie connecting cultures with her viral Kudasai Tiktok.
This and more below.
Devin Halbal, aka "Hal Baddie," flipped the influencer game with a viral TikTok asking for sushi in Japanese, sparking "Kudasai fever", turning her into an unexpected cultural connector. Dive deeper here.
Gen Z is driving a resurgence in brainteasers, with The New York Times' suite of games (Wordle, Connections, Strands, Mini Crossword). Dive deeper here.
A first-of-its-kind vintage band tee exhibition in Singapore earlier in March shed light on the previously unheard-of community of local band tee collectors. Dive deeper here.
And more in our full deck:
Gen Z: The golden ticket generation
Swiping left on swipe culture