No crash, just hard-hitting health hype 💪

Sashiko Gals are shaking up sports fashion; Gen Z's wellness obsession just got a caffeinated kick; and how are sari-sari stores still thriving in this retail revolution? 

This and more below.

Gen Z's wellness craze just got a caffeinated kick. Enter Celsius and Alani Nu – players that are flipping the script on the energy drink scene, captivating young women with their health-conscious spin on energy drinks. Dive deeper here.

Sashiko Gals are taking the sports fashion scene by storm! Teaming up with brands like Salomon, Mizuno, and New Balance, they're bringing traditional Sashiko stitching to the trendy shoes we love. Dive deeper here.

Sari-sari stores are booming in the Philippines despite the rise of e-commerce and 24/7 convenience stores. These mom-run shops offer more than goods — they're a social sanctuary for the locals. Dive deeper here.

And more in our full deck:

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