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Bleats in the wild: Pitch-A-Friend 👩🏻‍🤝‍👩🏼
First, we explored China’s Marriage Market.
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BBH Culture Studio
Hand me a Dumbphone 📞
People are simplifying their phones; men are using flight time to completely disconnect as a form of detox; and Chick-fil-A is launching a streaming…
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BBH Culture Studio
Black Myth: Wukong's Takeover 🎮
Streetwear gets remixed; Love and Deepspace strikes gold with its community; and what’s all the rage with the new Black Myth: Wukong?
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BBH Culture Studio
No crash, just hard-hitting health hype 💪
Sashiko Gals are shaking up sports fashion; Gen Z's wellness obsession just got a caffeinated kick; and how are sari-sari stores still thriving in this…
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BBH Culture Studio
Submit your CVs for a job in Roblox 📝
Get paid to go to work on Roblox; AI Candidates are running for office; and “Gigachads” are taking over social media and cosmetic procedure rooms.
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BBH Culture Studio
No frills, just off-the-rail takes 🎢
An exclusive with the Parents of China’s “leftover” adults, and their perspective on the marriage market; Merch’s shift in definition and what it takes…
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BBH Culture Studio
Swiping left on swipe culture 🙅🏻‍♀️
The first ever Band Tee Exhibition, fostering subcultures in Singapore; The resurgence of puzzles with Gen Zs; Hal Baddie connecting cultures with her…
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BBH Culture Studio
Lines that got anime fandoms HOOKED 🪝
Meet K-pop’s latest sensation - Plave; TikTok music reshaped anime fandom experiences; Chinese Gen Zs are going all-in on...
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BBH Culture Studio
Romancing pixels with Otome Games 👾💖
Coach is having its comeback moment; Otome games are dominating China’s mobile gaming market; Valorant’s recent collab song with XG got us all hooked 🪝
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BBH Culture Studio
Bleats
Bleats
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Bleats

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