Now you can look like glazed donut 🍩

Attenzione!! Hop into this week’s issue of bleats where we picked out stories of how to look like a glazed donut, uncovering the brains behind stealth marketing, and a nicotine replacement therapy like no other.

More below.

Hailey Rhode Bieber has always said it, “I love going to sleep looking like a glazed donut”, and now she can go to bed looking like one with Krispy Kreme. Dive deeper here.

This TikTok user masterminded an entire Mandela effect and got the community to join in on spreading the hype. Turns out, the movement was a hidden set-up for her music release. Dive deeper here.

A refreshing approach to quitting smoking and vaping is in town! Blip not only created a nicotine replacement therapy to help with quitting, it also built a community for quitters. Dive deeper here.

More in the full deck:

• We visited the first Asia Comic Expo

• Fried chicken gaming fusion comin’ up!