Meet Asia's Hottest App, Bondee (And More)
Bondee, a social networking app developed in Singapore, is making waves in Asia. It’s part Habbo, part Animal Crossing, and Whatsapp all smashed into one, enrapturing users with its cute aesthetics and animation, with a strong kick of nostalgia to boot. While the wider industry is busy trying to predict if the app is truly another fad (Clubhouse, we’re looking at you), what was way cooler was the modus operandi of its launch. Web3 and social networking apps looking to launch, it’s time to pay attention.
Aside from that, TikTok’s in the spotlight on Bleats this week. From the latest aesthetic #CoreCore, to the famed “Gen Z” app bridging generations, and the wave of #defluencing to encourage responsible consumption. Dive on in, we hope you’ll enjoy this issue.
Bondee is what Facebook’s metaverse wishes it was. Social, fun, interactive and actually full of users. Dive deeper here.
Meet CoreCore, Gen Z’s latest TikTok metacommentary on the anxiety we’re experiencing in the digital age. Dive deeper here.
TikTok has shifted towards "de-influencing," where users offer advice on what to avoid rather than what to buy. Dive deeper here.
And more…
Seniors on TikTok: A Generation-Bridging Connection
Dive into Japan’s Zentai Community
‘Bluey’ is All Over TikTok
Read the full deck here.