Culture Bleats Issue #8

Welcome to another issue of Culture Bleats. This week we uncover the zaggiest happenings across the world. From diving into the viral corn kid, YouTube’s newfound focus on educational content, to China’s exhaustion with cute culture and much more…

“Corn Kid” sensation becomes marketing gem

Tariq - the corn kid has spread his dedication and profound love for corn with the TikTok world. Read more.

Class is now in session, on YouTube

YouTube is focusing its efforts on educational content in response to the rise of educational streaming platforms such as MasterClass. Read more.

China is tired of cute culture

For three full years, cute culture and memes had been a coping mechanism used by the Chinese government and netizens when commentating on serious social issues such as the pandemic and natural disasters. Now, they’ve had enough. Read more.

And others…

• Rihanna X MSCHF taps on the “feel good” highs

• Same problem, different solution

• New channel, new ballgame

• Finance, but fashion

• Disney+ introduces next generation storytelling

• Roblox is maturing with its user base

• Doodles escape the NFT winter

• You can finally wipe your hands on your pants

• Patagonia made earth its shareholder

• More here